The Edmond J. Safra Center
Deliverables: UX, Visual Identity, Website Design & Development
What started with a request for a website redesign led to a more in-depth design exploration, ultimately resulting in the development of a cohesive visual identity for The Edmond J. Safra Brain Research Center for the Study of Learning Disabilities.


The Center’s website serves global researchers & scholars in the field of neuroscience, offering specialized resources in English, while also providing valuable support to teachers & parents in Israel with content presented in Hebrew.

Formulating a new graphic language for the Safra Center’s website, to establish a visual identity and ensure design consistency across all materials.


Integrating the Center’s learning materials within the new design for individual pages on the website to draw the audience into the unique world of the Center’s study programs.
